Six Categories of Digital Assets
Each class creates leverage differently. The most powerful portfolios hold assets across all six categories.
Websites
Owned web properties that combine a domain, content, audience, data, systems, and revenue potential in a form that can be improved or transferred.
Datasets
Proprietary data collections that power AI systems, research, licensing, and competitive advantage.
AI Systems
Repeatable AI workflows, tools, and decision systems that combine useful data, defined processes, and distribution in a form that can be measured and improved.
Media Assets
Owned articles, images, audio, video, and organized collections that can keep attracting attention or earning money after the original work is done.
Communities
Owned audience relationships, membership groups, and networks that can keep strengthening the rest of a digital portfolio.
Intellectual Property
Frameworks, methodologies, systems, brands, and processes that others license, reference, and build upon.